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Marketing Automation Health Check
We are often asked to evaluate websites, particularly sites using marketing automation, particularly Hubspot. Over time, we’ve gotten fairly good at determining if a site is getting most from their...
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Content Recommendation Platform & Marketing Automation
Here’s a question I get quite a bit: How can I engage with my anonymous site visits?More and more B2B marketers recognize the power of inbound marketing and the ability to generate leads. Yet most...
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Optimize 3.0 Reaches Hubspot Platinum Partner Status
Optimize 3.0 an Inbound Marketing Agency located in Mamaroneck, NY has reached Hubspot Platinum Partner Level status. Less than 5% of the agencies that partner with Hubspot hold such distinction....
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Inbound Marketing Tools - Our Favorite Hubspot Hacks
Hubspot offers an array of inbound marketing tools that integrate blogging, SEO, email, lead nurturing and lead scoring to name just a few. As long time users of Hubspot, we've developed some ways to...
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SEO Content Strategy 2018 | Pillar Content & Examples
Hubspot's sunsetting their keyword tool as of May 31st, 2018Yes, Hubspot's eliminating the Keyword Tool. Why is this happening? This is a direct response to the powerful SEO changes afoot. How people...
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Replacing HubSpot Keywords with SEMRush | Topic Cluster Strategy
HubSpot's removing their keyword as of May 1st, 2018. What does that mean for your keyword tracking and overall SEO initiatives? (see point #3 below especially). We've spent some time looking at...
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Content Creation Services: The Key to Your HubSpot ROI
HubSpot is not an inexpensive investment. Depending on the level you choose, the inbound marketing platform can cost up to $2,400 a month (soon to be $3,200 for Enterprise). Those costs increase...
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Considering a Topic Cluster Content Strategy? 5 Tips for Your Writers
The more information you can provide freelance writers about the goal of your content, the more successful it will be. This is especially true when creating topic clusters.The Topic Cluster Method...
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Inbound Marketing Agency Optimize 3.0 Becomes Diamond HubSpot Partner
Optimize 3.0 announces that it is now a HubSpot as a Diamond Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency...
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SEO and Inbound Marketing - What You Need to Know
Ignoring search traffic can be extremely costly to your business.Back in May 2018 HubSpot decided to do away with their keyword tool. They did this for several reasons, some of them quite valid. But...
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